Punjab Kings (PBKS) have made a major commercial announcement ahead of the Indian Premier League (IPL) 2026 season. The franchise has partnered with CP PLUS, a leading surveillance and security solutions brand, as their title sponsor for the upcoming season.
The partnership was officially launched through a special campaign, where captain Shreyas Iyer, along with key players Arshdeep Singh and Yuzvendra Chahal, unveiled the team’s new jersey featuring the CP PLUS logo prominently on the front.
Campaign Theme Focuses on Trust and Performance
The announcement campaign carries the theme “Sharp Focus, Unmatched Trust.” The concept highlights the shared values between the brand and the team — precision, reliability, and a strong focus on results.
In the launch visuals, the players were seen wearing the new PBKS jersey, standing confidently and promoting the message of security and trust. The franchise also shared the announcement on social media, creating excitement among fans ahead of the new season.
This partnership is expected to bring stronger brand visibility for CP PLUS while strengthening PBKS’s commercial profile.
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CP PLUS and PBKS Partnership Details
| Category | Details |
|---|---|
| Title Sponsor | CP PLUS |
| Parent Company | Aditya Infotech Limited |
| Season | IPL 2026 |
| Campaign Theme | Sharp Focus, Unmatched Trust |
| Activation Plan | Digital campaigns, fan engagement, on-ground activities |
CP PLUS, known for its CCTV, smart home, and surveillance technology, aims to use the IPL platform to connect with a wider audience across India. The company plans digital-first storytelling, fan-focused campaigns, and match-day activations during the tournament.
Punjab Kings management also expressed confidence that this collaboration will enhance fan engagement and strengthen the team’s commercial ecosystem.
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Punjab Kings Squad and IPL 2026 Preparation
Punjab Kings are entering IPL 2026 with a balanced and competitive squad. The franchise will be led by Shreyas Iyer, while the bowling attack features key names like Arshdeep Singh and Yuzvendra Chahal.
| Role | Players |
|---|---|
| Captain | Shreyas Iyer |
| Pace Attack | Arshdeep Singh, Lockie Ferguson, Marco Jansen |
| Spin Department | Yuzvendra Chahal |
| All-round Options | Marcus Stoinis and others |
The team management believes the new sponsorship and refreshed jersey will add a strong identity ahead of the season, which is scheduled to begin in late March 2026.
Fans have responded positively to the new jersey and the partnership announcement. Many supporters shared their excitement on social media, calling the new look stylish and expressing hope that PBKS can finally push for the title.
After reaching the final last season, expectations are high. With a strong squad and a new title partner on board, Punjab Kings will aim to turn their momentum into a championship-winning campaign in IPL 2026.
