AEW star Maxwell Jacob Friedman, widely known as MJF, has revealed that a lot of preparation goes into the sharp insults he delivers during wrestling promos. Known for his confident personality and cutting remarks, MJF said he spends hours writing and planning the lines he uses against opponents.
In a recent interview on the show “Games with Names” with former NFL player Julien Edelman, MJF explained how he develops his character and why strong promo work is a major part of professional wrestling.
How MJF Writes His Promo Lines
MJF explained that he often spends long periods at home thinking about the best lines he can use against his rivals. During that process, he writes down ideas in the notes app on his phone.
According to MJF, his notes contain many harsh and creative insults that he later uses during promos. He described the collection of ideas as full of aggressive and ruthless remarks designed to provoke reactions from both fans and other wrestlers.
He admitted that he sometimes sits for hours thinking about the most effective ways to verbally attack his opponents during wrestling storylines.
Tailored Insults for Each Opponent
One interesting part of MJF’s process is that he does not create generic insults. Instead, he writes specific remarks for each opponent he faces.
For every rival, he builds a list of potential lines that focus on that individual’s personality, career history, or public image. Some of these remarks are extremely personal or detailed.
MJF said that many of the jokes or insults he prepares are so specific that they might not make sense to the general audience unless they closely follow wrestling storylines.
During the interview, he also shared examples of some lines he created, including a few that he felt were too extreme to be used on television.
Reaction From Other Wrestlers
MJF acknowledged that his comments sometimes upset other wrestlers in the locker room.
Because many of his insults are personal or aggressive, some colleagues have told him that certain lines crossed a line or hurt their feelings.
However, MJF said he focuses on performing his character and creating strong reactions from the audience. In his view, the purpose of those remarks is to make the rivalry feel real and intense.
The Importance of Promos in Wrestling
MJF also spoke about the importance of promo work in professional wrestling.
He believes that a strong character and compelling storytelling are the most important parts of the business. According to him, verbal exchanges and interviews help build emotional connections with the audience.
MJF mentioned that legendary wrestler “Stone Cold” Steve Austin had a big influence on his approach. He praised Austin for showing how a powerful character and strong personality can make fans care about a storyline.
For MJF, the insults he writes are simply one of the tools he uses to strengthen rivalries and develop his on-screen persona.
Key Points From MJF’s Promo Process
| Topic | Details |
|---|---|
| Writing process | MJF spends hours writing insults and ideas in his phone notes |
| Promo style | Uses sharp, personal remarks to provoke reactions |
| Preparation | Creates detailed lists of lines tailored to each opponent |
| Influence | Inspired by Steve Austin’s strong character work |
| Goal | Build rivalries and strengthen storytelling in wrestling |
MJF’s approach shows how much thought goes into the character fans see on television. While his promos may seem spontaneous, the AEW star says many of his most memorable lines are carefully planned long before he steps into the ring or picks up a microphone.
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