McLaren Racing has announced a new global partnership with Etihad Airways, naming the UAE’s national carrier as its Official Airline Partner. The collaboration brings together two premium global brands and is designed to strengthen international reach, enhance fan experiences, and support long-term innovation across motorsport and aviation.
The agreement comes at a key time for both organizations as McLaren prepares for another competitive Formula 1 season and Etihad continues its strategy to expand its global brand presence.
Partnership Aims to Expand Global Visibility
The new alliance will give Etihad Airways strong visibility across McLaren Racing’s worldwide operations. As the official travel partner, the airline will feature prominently across Formula 1 race weekends, team events, and seasonal activations.
With McLaren’s massive international fanbase and presence at major global sporting events, the partnership offers Etihad a powerful platform to connect with audiences across Europe, Asia, the Middle East, and the Americas. The collaboration will include integrated branding across digital platforms, media campaigns, and on-site race experiences.
For McLaren, the partnership strengthens its commercial portfolio with a premium travel brand that aligns with the team’s global ambitions.
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Exclusive Travel Experiences for Fans
A major focus of the collaboration is improving the experience for fans who travel to Formula 1 races around the world. Etihad Airways plans to introduce special travel offers, exclusive promotions, and customized packages for McLaren supporters attending international race events.
The initiative aims to bring fans closer to the action while delivering a premium travel experience that reflects the performance and innovation associated with the McLaren brand. By combining motorsport excitement with world-class hospitality, both companies are working to build stronger connections with their global audience.
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Shared Focus on Innovation and Sustainability
Both organizations share a strong commitment to innovation and environmental responsibility. The partnership will also highlight joint efforts to promote sustainability across motorsport and aviation.
McLaren has been actively investing in sustainable technologies and efficiency programs within Formula 1, while Etihad Airways continues to work on reducing emissions and improving operational efficiency across its fleet. The collaboration will allow both brands to showcase their progress and encourage more responsible practices within their industries.
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Strengthening Global Growth Strategy
For Etihad Airways, the partnership supports its long-term goal of expanding its international footprint and strengthening brand loyalty in key markets. McLaren’s global reach and consistent presence at high-profile Formula 1 events provide the airline with direct access to a premium, travel-focused audience.
The association also strengthens the UAE’s growing influence in global sports and international business partnerships.
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A Natural Fit Between Performance Brands
McLaren Racing remains one of the most recognized and successful teams in Formula 1 history, known for its pursuit of performance and technological excellence. That high-performance identity makes the team a natural partner for Etihad Airways, which positions itself as a premium global airline focused on quality service and innovation.
The partnership is designed to benefit not only fans but also commercial partners and stakeholders, creating new opportunities for engagement throughout the Formula 1 season.
As the Formula 1 calendar moves forward, both organizations are expected to roll out new fan activations, travel experiences, and global campaigns tied to major race events. The airline will play a key role in supporting team travel operations while also acting as a gateway for fans to experience Formula 1 around the world.
With shared ambitions around growth, technology, and sustainability, the McLaren–Etihad partnership is positioned to become one of the most impactful collaborations in motorsport and global travel.
